These days, video is an undeniably well-liked channel for advertising and marketing functions with 86% of businesses using video as a marketing tactic. However are you aware how you can embed a video in an e-mail so you’ll be able to mix two extremely efficient advertising and marketing methods in a single place?
Roughly two-thirds of consumers prefer video over text when studying about new services or products. However it may be tough to include video into e-mail advertising and marketing as a result of main e-mail purchasers together with Gmail, Yahoo, and Outlook don’t assist embedded movies.
Happily, there’s a artistic workaround that can assist you embed half of your video inside your e-mail and incentivize subscribers to click-through to observe the remainder. Right here, let’s discover how you can just do that.
How To Embed Your Video in an E mail as a GIF
There are two choices you would possibly take into account when embedding a video inside your e-mail — you’ll be able to both embed a GIF of your video with a “click on right here to observe full video” call-to-action (CTA), or you’ll be able to embed a nonetheless picture of your video and, when subscribers click on the “Play” button, they’ll be re-routed to your video’s URL.
Let’s discover the GIF choice, first.
A GIF is a good way to leverage video advertising and marketing in your emails, seize customers’ consideration, and encourage click-through to the total clip.
The right way to Embed Video in E mail
- Discover the URL of the video you need to embrace, or obtain and save your video to your laptop.
- Go to Imgflip.com, a instrument that lets you create GIFs of movies.
- Select a place to begin and finish level in your GIF.
- Obtain your GIF.
- Drag and drop your GIF into your e-mail, and add a video CTA linking to the total video.
Be aware: You should utilize the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion. Within the following examples, we used a Fb URL, however a YouTube URL would work simply as nicely.
1. Discover the URL of the video you need to embrace, or obtain and save your video to your laptop.
To create a GIF of a video I wished to incorporate in my e-mail, I first went to HubSpot’s Facebook page and copied the URL of a video the staff uploaded to the positioning — “How a Senior website positioning Strategist Sees the World.”
2. Go to Imgflip.com, a instrument that lets you create GIFs of movies.
You possibly can add a URL on to Imgflip, or you’ll be able to add a video you might have saved in your laptop. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you’ll be able to copy and paste a YouTube URL or web site URL.
3. Select a place to begin and endpoint in your GIF.
As soon as your video is completed downloading, you’ll see this pop-up. There are two triangles that may assist you select the place you’d like to start out and cease your GIF — in the event you transfer the inexperienced one you’re selecting a place to begin in your GIF, and in the event you transfer the pink one you’re selecting an endpoint.
(It’s vital to notice, for non-Professional accounts, you’ll be able to’t create a GIF that lasts longer than 20 seconds on Imgflip.)
When you’ve chosen a clip you’d like to make use of in your GIF, click on “Generate GIF.”
4. Obtain your GIF.
As soon as your GIF has been generated, you’ll have the choice to repeat and paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif.”
5. Drag and drop your GIF into your e-mail, and add a video CTA linking to the total video.
Now comes the enjoyable half! Merely create your e-mail to ship to your subscribers, and drag and drop your GIF out of your desktop into the e-mail itself.
Under the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will seemingly result in your individual web site, YouTube, Fb, or one other social platform).
You possibly can spruce up your e-mail topic line with “Video included” to additional incentivize click-through charges.
In fact, you’ll need to use email marketing best practices when embedding a GIF, and make sure the video you need to embrace is really a compelling, attention-grabbing piece of content material in your e-mail subscribers.
This can be a distinctive alternative to additional interact together with your prospects and clients, so be certain that to make use of it properly — don’t simply ship a video commercial in your services or products.
Subsequent, let’s discover the way you would possibly embrace a nonetheless picture of your video with a “Play” button.
How To Create a Nonetheless Picture of Your Video With a Play Button
1. Take a screenshot of your video.
For this instance, I’ll use the identical video as earlier than. As a substitute of copying the URL, nonetheless, I merely screenshotted a paused part of the video.
2. Add a “Play” button.
After I paused the Fb video, it robotically included a “Play” button. Nevertheless, in the event you screenshot a video whereas it’s taking part in, you may not have a “Play” button.
So as to add one to a nonetheless picture, go to the web site Add Play Button to Picture, add your picture, select a play button design, and click on “Create Play Button Picture.”
Then, click on “Obtain Picture.”
3. Embed picture and insert hyperlink.
Subsequent, merely click on “Insert Photograph” in your e-mail to incorporate the picture with the “Play” button. Then, spotlight the picture and choose “Insert Hyperlink.” Copy and paste the hyperlink to the total video (on this case I pasted the Fb URL, however you may as well paste a URL to a web site together with your video).
And that’s it! Now, when a subscriber clicks in your picture, they’ll be redirected to the total video. Make sure the video auto-plays so the subscriber doesn’t need to click on “Play” once more.
How To Embed a Video in a HubSpot E mail
1. Drag and drop the video module into your e-mail template.
For those who’re a HubSpot email tool user, you’ll see a Video module on the left aspect of your display if you’re creating an e-mail.
The HubSpot drag-and-drop email builder makes it tremendous easy so as to add a video to your emails. Merely drag and drop the module into the part of the e-mail you’d like to incorporate a video.
2. Use a URL or add a video into the textbox.
Subsequent, you might have the choice to embed a video utilizing a URL or to add a video to your COS. For our functions, we’ll copy and paste a YouTube URL into the textual content field.
3. Edit the video.
Lastly, edit the video to fit your wants. You possibly can modify the video’s width and top and even create a customized thumbnail.
4. Overview and ship your e-mail.
Whenever you’re prepared, click on the orange “Overview and ship” button on the top-right of your display.
How To Use HTML5 Code to Embed Video in E mail
Lastly, some e-mail purchasers do assist embedded video. For those who really feel it’s the precise technique in your subscribers, you’ll be able to embed a video inside e-mail utilizing HTML5.
Right here’s an instance of an HTML5 code you would possibly use in your e-mail:
<video width=”300″ top=”200″ controls>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.mp4″ sort=”video/mp4″>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.ogg” sort=”video/ogg”>
If the video isn’t supported, your subscriber can see a static picture linking to a different web page as a substitute.
For those who don’t have expertise coding, you would possibly take into account asking a developer that can assist you, or check out W3 Faculty’s HTML5 Video article.
Nevertheless, it’s vital to notice: We don’t advocate this technique, because you threat both ending up in your subscribers’ spam folders or utilizing code that a lot of your subscribers’ e-mail purchasers received’t assist. In the end, it might be extra hassle for a lot of of your subscribers’ than it’s value.
To make sure your video will be seen by all of your subscribers, I’d advocate one of many methods listed above, as a substitute.
For those who’re on the lookout for different alternatives to spice up e-mail click on via charges and conversions, check out HubSpot’s free email marketing tool.
Leveling Up Your E mail With Video
Including video to your e-mail can improve your engagement and click-through charges. Plus, your video content material has one other place to shine. Comply with the steerage above to get your movies into your subscribers’ inboxes.