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New York-based well being expertise firm Florence, which focuses on scientific capability administration, has launched with $20 million seed funding.
GV (Google Ventures), Thrive Capital and Salesforce Ventures led the spherical, with participation from Atento Capital, BoxGroup and Huge Ventures.
WHAT IT DOES
Florence’s platform permits sufferers to trace their healthcare journey utilizing a smartphone. They will full consumption kinds, fill prescriptions, replace their scientific data and schedule follow-up appointments to assist ease the scientific workflow for suppliers.
The corporate was based in 2021 by Aniq Rahman, who’s its present CEO and the previous president of Moat, a measurement, analytics and intelligence firm that tracks digital advertisements. Moat was acquired by Oracle in 2017 for $850 million.
“Expertise is essentially the most expedient approach to handle the rising challenges to our overburdened healthcare system throughout value, entry and labor,” Rahman mentioned in a press release. “We can not proceed so as to add administrative overhead to scientific groups and hope that entry and high quality will enhance. The Florence platform is designed to deal with essentially the most vital constraint in care, scientific capability, whereas constructing shopper interfaces that interact sufferers all through their journey.”
MARKET SNAPSHOT
Healthcare organizations are more and more utilizing clinical workflow digital health solutions to boost their productiveness.
One other firm geared toward streamlining the scientific expertise is CenTrak with its providing Workflow, a cloud-based platform that automates healthcare workflow and communications.
Margie Zuk and Melissa “Penny” Chase will supply extra element on the HIMSS23 session “Getting ready for the Subsequent Cyber Assault.” It’s scheduled for Wednesday, April 19 at 10:15 a.m. – 10:35 a.m. CT on the North Constructing, Stage 3, in Corridor B, Sales space 8539, Federal Well being Pavilion.
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