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Google up to date their Search Central Builders Job Posting web page to take away South Korea as a area through which the Job Search Expertise is obtainable.
Google Search Expertise
A Search Expertise is a wealthy outcome, no less than three of that are interactive wealthy outcomes.
Wealthy outcomes stand out from the common search outcomes, calling consideration to the webpages which are listed inside them.
In response to Google’s search experiences gallery page, there are three interactive search experiences:
- Occasion
- House Actions
- Job Posting
This can be a screenshot of a search outcome with a Job Search Expertise wealthy outcome:
Job Posting Search Expertise
Google gives companies the opportunity of rating their job postings in an interactive wealthy outcome referred to as the Job Posting Search Expertise.
Companies can use JobPosting structured information in an effort to change into eligible to look in a Job Posting search expertise.
There are literally two methods to qualify.
Google’s documentation advises:
“You may enhance the job in search of expertise by including JobPosting structured information to your job posting internet pages.
Including structured information makes your job postings eligible to look in a particular consumer expertise in Google Search outcomes.
You may as well combine with Google by utilizing a 3rd social gathering job website.”
Regional Availability of Job Search Expertise
This wealthy result’s accessible in areas all over the world:
- Asia
- Europe
- Latin America
- Center East & North America
- North America
- Sub-Saharan Africa
Whereas the Job Expertise is obtainable worldwide, it’s not accessible in each nation.
For instance, the Job Search Expertise just isn’t accessible throughout the Czech Republic, Hungary and Romania.
The Job Search wealthy outcome was once accessible in South Korea however Google lately quietly eliminated it from the regional availability documentation on February 28, 2023..
An entry within the Search Central builders web page changelog was added in March 2023 with the next assertion:
“February 28: Eliminated South Korea from the accessible areas for the job search expertise on Google.”
I spoke with Worldwide search marketer Christopher Shin of Digital Asset Administrators (LinkedIn profile) to ask why Google would go away the Korean marketplace for job search postings.
Christopher shared:
“Individuals in Korea don’t use Google to seek for jobs. They go on to job posting web sites after they’re on the lookout for jobs.
None of my purchasers have ever, not even as soon as, requested about optimizing for Google job postings.
It’s not how individuals search right here.”
Christopher additionally defined that Google has a couple of 43% market penetration in Korea, up from a 5% share round eight years in the past.
Google is rising in reputation in Korea. However Korean search patterns maybe don’t justify conserving the job posting search expertise there.
Featured picture by Shutterstock/Combine and Match Studio
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