On February third, Elon Musk made a big announcement. “Beginning in the present day, Twitter will share advert income with creators for advertisements that seem of their reply threads,” he stated, later including that you simply’d need to be subscribed to Twitter Blue Verified to get your lower. We right here at The Verge spent the remainder of the day ready for extra details about this system or for official assist paperwork going extra in-depth on how the entire thing would work.
After a month, it hasn’t appeared. Each the Twitter Blue and Twitter Creators accounts have been silent in regards to the characteristic, it’s not talked about on the Twitter Blue signup page, and Musk doesn’t seem to have introduced it up since his preliminary announcement. I additionally wasn’t capable of finding anyone claiming that they’ve been earning profits from the characteristic. (For those who or anybody has, please attain out!) So far as I can inform, the sum whole of publicly obtainable data on Twitter Blue’s advert income sharing is contained inside Musk’s tweet about its launch.
This wouldn’t be the primary time that he’s made an announcement with little to no follow-up, even when you’re simply Twitter. Keep in mind when he lied about having a content moderation council that might vet any main coverage modifications on the firm — after which tried to sell that same story again however with voting as an alternative of a council? He also said that you simply’d need to be a Twitter Blue subscriber to vote in coverage polls, however we will’t inform if the characteristic exists because of a scarcity of follow-up coverage polls.
Advert income sharing isn’t the one Twitter Blue perk that Musk has introduced however that isn’t at the moment obtainable to subscribers. In December, he promised that the service would lower the variety of advertisements you see in half, and a month before that, he stated it’d offer you “precedence in replies, mentions & search.” Each options are nonetheless listed as “coming quickly” on the Blue signup web page, which continues to be a step above the data obtainable for advert income.
This isn’t to say that Blue subscribers haven’t gotten any new options since Musk’s takeover. They will now add 60-minute movies as an alternative of being restricted to 10 minutes, and so they can write 4,000-character tweets.
Even when the advert income sharing had launched in February (which, once more, there’s at the moment no proof that it did), it’s unclear how a lot it will’ve executed for creators. Whereas corporations like YouTube have constructed thriving ecosystems primarily based on sharing advert income, one of many key components of that method is definitely having advert income to share. Nonetheless, in January, Platformer’s Zoë Schiffer reported that Twitter’s general income was down by 40 p.c yr over yr as tons of of corporations stopped shopping for advertisements on the platform.