70+ Social Media Demographics for Entrepreneurs in 2023

I get it, fellow entrepreneurs —typically, you simply want the numbers.

The juggernaut generally known as social media solely will get greater with each new yr, and due to that, demographics shift with it. And, in the end, protecting on prime of vital numbers earlier than your social media campaigns will help you with ROI in the long term. 

Right here, we have compiled the state of social media demographics, optimized with an important information you’ll want to find out about your viewers and shaping your personas for 2023.

Common Social Media Demographics

• Roughly 82% of Individuals between 18 and 49 years previous use at the least one social media website. (Pew Research Center)
• The highest means entrepreneurs discover their viewers on social media is by researching related on-line communities, similar to Fb Teams and subreddits. (HubSpot Blog Research)
• 84% of entrepreneurs are focusing on Millennials of their social media technique, adopted by Gen X (52%), then Gen Z at 22%. Solely 14% of entrepreneurs goal Child boomers. (HubSpot Blog Research)
• Most entrepreneurs say that short-form video content material is the preferred content material format for Gen Z. (HubSpot Blog Research)
• Social media customers use a median of seven.2 social media platforms per thirty days. (Hootsuite)

Fb Demographics

Common

• As of 2021, Fb has over 2 billion month-to-month energetic customers. (Statista)

• Fb has nearly 2 million day by day energetic customers and a couple of.9 month-to-month energetic customers. (Meta)

• Fb is the best platform for neighborhood constructing. (HubSpot Blog Research)

• The typical grownup within the U.S. spends 33 minutes on Fb per day. (Statista)

• Fb is the preferred social media platform for entrepreneurs. (HubSpot Blog Research)

• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• Globally, 56.4% of Fb customers determine as male whereas 43.6% determine as feminine. (Statista)

• Fb is Gen X and Child Boomers favourite social media platform. (HubSpot Blog Research)

• 91% of Child Boomers, 88% of millennials, and 83% of Gen X have visited Fb within the final three months. (Hubspot Blog Research)

• 31% of U.S. adults repeatedly get information from Fb. (Pew Research Center)

• Solely 12% of Gen Z-ers say they use Fb greater than another platform. (HubSpot Blog Research)

Geography

• India has probably the most Fb customers at 329 million, with the USA in second place with 179 million customers. (Statista)

Takeaways

As the preferred social media community, Fb is certainly a platform price investing in. Its largest person group is Gen X but it surely nonetheless has a variety of customers throughout all ages. Moreover, Fb is well-liked worldwide, making it an incredible social media community for manufacturers of all industries and places.

Instagram Demographics

Common

• 500+ million customers are energetic on the platform each day. (Instagram)
• Instagram has the best ROI, engagement, and highest high quality leads. (HubSpot Blog Research)
• The typical period of time per day spent on Instagram is 28 minutes. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• Males between the ages of 18 to 24 signify the biggest demographic on Instagram, adopted carefully by males between 25 to 34 years previous. (Statista)
• Most ladies on Instagram are between 18 and 34 years previous. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• Prior to now few months, 55% of Gen X-ers and 27% of Child Boomers have visited Instagram. (HubSpot Blog Research)

Geography

• India and the U.S. lead the board because the international locations with the biggest Instagram viewers sizes, much like Fb. (Statista)
• For 2 consecutive years, probably the most geo-tagged metropolis on the earth on Instagram has been Los Angeles, California. (Mention + Hubspot)
• The nation with probably the most Instagram posts in 2020 was the the U.S., main with 571K posts, adopted by Brazil with over 300K posts. (Mention + HubSpot)

Takeaways

Instagram is one other main social media platform with a big person base spanning all age teams, and it provides superior ecommerce options, making it extremely well-liked amongst shoppers and useful to manufacturers.

Twitter Demographics

Common

• Twitter is the seventh most visited web site within the U.S. (Semrush)
• There are 347,200 Tweets despatched per minute on Twitter. (Statista)
• As of December 2022 Twitter’s viewers is over 368 million month-to-month energetic customers globally. (Statista)
• The typical period of time per day spend on Twitter is 31 minutes. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• Twitter’s person base closely skews male with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with probably the most Twitter customers, at 77 million with Japan proper behind at 58.2 million. (Statista)

Takeaways

If you happen to’re trying to construct a neighborhood surrounding your model, Twitter is a good place to start out. It’s significantly well-liked within the U.S., so if that aligns together with your audience, think about establishing your digital store there.

TikTok Demographics

Common

• TikTok is the very best platform for constructing an energetic neighborhood for Gen Z. (HubSpot Weblog Analysis)
• TikTok customers are twice as probably as customers of different social channels to suggest one thing they discovered on the platform. (TikTok)
• 36% of shoppers wish to study merchandise by means of short-form movies like TikTok. (HubSpot Blog Research)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• 21.5% of TikTok’s international viewers are girls between the ages of 18 and 24 and 17% are male customers between 18 and 24. (Statista)
• U.S. adults spend 31 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 18-19, adopted by 20-29. (Statista)
• 62% of Gen Z makes use of TikTok and spend probably the most time on TikTok. (HubSpot Weblog Analysis)

Geography

• In 2021, Asia-Pacific was the fastest-growing area for TikTok utilization, with a 159% enhance in comparison with 2020. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an incredible platform for B2C manufacturers focusing on this demographic. With short-form video taking off, it’s a possibility for manufacturers to not solely hop on a rising development however do it on a platform that caters to their goal audiences.

YouTube Demographics

Common

• YouTube is the second handiest platform for constructing a social media neighborhood. (HubSpot Blog Research)
• YouTube is the second most visited web site within the U.S. (Semrush)
• YouTube has over 2 million month-to-month logged-in customers. (YouTube)
• There are 500 hours of video uploaded to YouTube per minute. (YouTube)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

Geography

• India has 467 million energetic YouTube customers, adopted by the U.S. (245 million) and Indonesia (139 million). (Knowledge Reportal)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the way in which to Child Boomers. With the launch of YouTube shorts and recognition of short-form video, manufacturers ought to develop a method to capitalize on rising curiosity to generate leads. 

LinkedIn Demographics

Common

• Entrepreneurs can attain 900 million customers with LinkedIn advertisements. (Data Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Data Reportal)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• 56% of LinkedIn customers determine as male whereas 43.1% determine as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)
• 43.6% of LinkedIn’s international customers are feminine and 56.4% are male. (Data Reportal)

Geography

• Over 75% of members are exterior the US, adopted by India and China. (LinkedIn)
• LinkedIn is utilized in 200 international locations and areas worldwide, and the biggest are North America, Asia-Pacific, and Europe. (LinkedIn)

Takeaways

LinkedIn’s nonetheless the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults coming into the workforce prime for social promoting.

Reddit Demographics

Common

• There are greater than 100k energetic Reddit communities. (Reddit)
• Redditors created 430M+ posts in 2022. (Reddit)
• Reddit is the fifth most visited web site within the U.S. (Semrush)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• Gen Z makes up roughly 2% of Reddit customers. (eMarketer)
• A majority of Reddit customers are male. (Statista)

Geography

• 46% of desktop visitors to Reddit.com comes from the U.S. (SimilarWeb)

Takeaways

Reddit’s person base has grown considerably in recent times. This implies that buyers have gotten extra taken with what the community has to supply. From an viewers perspective, it’s made up principally of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Common

• 59% of U.S. customers test Snapchat day by day. (Pew Research Center)
• 25% of U.S. web customers use Snapchat. (Pew Research Center)
• Snapchat customers spend over half-hour a day on the platform. (Snapchat)
• There are 364M day by day energetic customers worldwide. (Statista)
• There are 243M Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please be aware that viewers information for people who don’t determine inside the binary usually are not reported.

• 65% of U.S. adults between 18 and 29 years previous use Snapchat. (Pew Research Center)
• About 53% of Snapchat customers are feminine and 46% are male. (Statista)

Takeaway

One factor that’s clear with this Snapchat information is that younger individuals like it. After Instagram launched Tales, many thought Snapchat was on its means out. Seems, it’s nonetheless a serious participant within the social media sport.

Be happy to discuss with this listing periodically as you are working by means of your editorial calendars and audits for the brand new yr. As this time of yr requires a contemporary slate, the analysis behind your subsequent unbelievable marketing campaign needs to be contemporary, as properly. Comfortable planning!